In my last post, I discussed a campaign called the Dark Hunters Re-read which is being organised (to the best of my knowledge) by Sherrilyn Kenyons American publisher MacMillian & St. Martins Press. And this got myself thinking about publishers use of marketing and communications to revive a long running series such as the dark hunter series and it’s possible use for other series.
Case: Sherrilyn Kenyons, Dark Hunters Series
Sherrilyn Kenyons Dark Hunter series has 23 publications to date with 6 in the associated YA series The Chronicles of Nick. The first book in the series, Fantasy Lover, which admittedly isn’t directly associated with the plot but is a really good book and creates a great introduction to the over all series, was first published in 2002. That’s 13 years, with over 29 books! As this figure does not include ebooks, the associated mangas or her sci-if or romance publications. So collectively that’s a whole lot of books!
I started reading her books while in high school. This means that for myself being reintroduced to the series is not such a big on taking . I already have an understanding of their series and general plot.
However for new readers – this must be a pretty daunting series to approach. I have suffered this fear myself with other long running series with examples including George RR Martin, Terry Pratchett, and others. The idea of a organised, community lead re-read which utilises the community sites like for this series: the Offical Sanctuary (click to visit the site and find out more about the re-read and the books) – is an idea which really appeals to myself as a reader and prospective publisher!
The ability to break down a series to a single book, creating a book/reading club feel to allow new readers to discover books from long standing series with the support of established fans. While also allowing existing readers to rediscover books they love.
For the Dark Hunter Re-read I personally feel that this campaign is in need of a significantly increased social media presence. As beyond Sherrilyn Kenyons own site it is hard to find. A simple Google search brought up more of my own sites than Kenyons which is a little disappointing as this seems like such a good opportunity to interact with the digital community. I have recommended this series to numerous friends and colleagues who had never heard of Kenyons – there are always new readers to interact with. And as someone invested in the use of digital marketing and social media, I wish this community marketing campaign had been expanded upon. This might just be an international issue as it seems that this promotion is only being promoted by the U.S. publishers and hopefully this is an idea which will only continue to grow and possibly be used by other series and other authors on a bigger scale.
Thank you for listening to my little publishing rant and I would live to hear what you think about organised rereads and whether you have ever discovered a new author this way?